The first toe I dipped into the murky but multi-coloured waters of make-up was in Boots. Abandoning my sisters, I wandered over to the Max Factor stand and looked for the distinctive black tube I’d seen used on my lashes at my birthday photo shoot. It was £10.99 and the first piece of make-up I owned that hadn’t come as part of a plastic set. I was sixteen.
The rest, as they say, is history...
I've tried other mascaras since that day but none have replaced the Max Factor False Lash Effect Mascara in my affections, as can be clearly seen by the fact I keep repurchasing it. As loves go it's been pretty constant.
That said, it isn't perfect. The price (it remains £10.99 in both Boots and Superdrug) feels a little high for a high street brand and the formula, at least when first purchased, is really wet. Make-up remover and cotton buds may be necessary to avoid a location specific dalmatian effect. I also find that it does tend to flake a little, I sometimes look in the mirror to find I have the smudged dark circles of the truly exhausted.
On the other hand, I do still have my truly exhausted membership card somewhere and like many tired people, I have a tendency to rub my eyes so I am inclined to blame my dark circles on myself (and my book collection) rather than the mascara. Similarly although, as we and Cruella DeVil know, dalmatians aren’t born with spots they probably don’t get theirs through bad mascara application so I blame myself for that as well. It becomes a lot easier after the first week when it’s dried up a little.
Leaving aside those quibbles I still think this is one of the best mascaras on the high street. It volumises and lengthens lashes rather than doing one or the other. It can be applied several times without clumping and it is fairly easy to remove, your normal cleanser will do the trick.
The plastic brush is fairly large, a big barrel and short bristles. It gets on well with my reasonably long lashes but I anticipate that the size could be a problem if your lashes are short. However it does manage to coat most of the blonde roots of my lashes so you can get quite close without smearing it over your eyelids.
It doesn’t give you a false lash effect (because no mascara is going to give you that or we wouldn’t bother with the fiddly business of false lashes) but it does give great, could possibly be natural if you’re that lucky one in a million person with Elizabeth Taylor eyes, lashes. I have yet to find its equal.
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